Who is IPBY: K-Pop & Beauty?

Curated by fans. Made for collectors.

We’re K-Pop fans and collectors who believe the best moments shouldn’t disappear when the song ends, the credits roll, or the show is over.

In the moment Collector energy Curated drops Forever pieces

What We’re About?

IPBY exists for the people who don’t just “like” a band, a movie, or a show — they feel it. The merch, the albums, the photocards, the little details… they’re more than products. They’re a way to hold onto a moment and keep it close, forever.

Why We Collect?

Collecting is memory you can touch. It’s that one item that takes you right back to the first listen, the favorite scene, the concert night, the comeback era, or the character you’ll never forget. We curate pieces that help you build a collection that actually means something.

How We Curate?

We choose items with intention — official releases, high-quality collectibles, and fan-forward pieces that feel special the moment you open the package. Clean presentation, real details, and a shopping experience that respects collectors.

What you can expect.

  • Curated collections that are easy to explore
  • Drop-style releases and restock alerts worth turning on
  • Packaging that feels premium (because the moment matters)
  • A brand that speaks like a fan — because we are.

Our promise

We help you keep a piece of what you love — close, collectible, and unforgettable.